Marketing & Communications Highlights
Branding
Built a strong, engaging brand that empowered educators and students while developing a robust framework to measure brand equity across 16 key metrics, resulting in +1931% brand performance growth and increased engagement and awareness.
Developed brand guidelines.
Enhanced user experience and optimized content, driving +55%growth in web users, +129% growth in sessions, +188% boost in performance and +211% increase in blog growth.
Achieved significant social media milestones with +44% increase in impressions, +100% in engagement and +41% engagement rate throughtailored content and strategic campaigns.
Launched targeted newsletters and email campaigns, achieving +117% reach and driving higher engagement with personalized messaging.
Campaigns
An integrated brand campaign, including social and organic paid, events, email and paid partnerships, focused on brand awareness and independent user signups.
Successfully executed lead generation campaigns that exceeded pilot goals by 100% and delivered ~150 new users per week during the full-scale launch.
The creative marketing strategy utilized research-based personas and audience-targeting strategies, driving more precise and effective outreach, which led to higher conversion rates and more personalized engagement across campaigns.
These campaigns achieved significant growth across all metrics.
Promotional Videos
Executed professional video and photo shoots, creating an extensive library of authentic assets, including testimonials and case studies, leading to improved storytelling and enhanced trust with key stakeholders.